Australia Lingerie Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 10.20% (2024-2032)

The Australia market for lingerie is growing at a steady rate due to changing fashion trends and rising consumer demand for high quality and comfortable premium intimate apparel. According to the latest report by IMARC Group, the Australia lingerie market size is projected to exhibit a growth rate (CAGR) of 10.20% during 2024-2032.

Australia Lingerie Industry Trends and Drivers:

The Australia lingerie market has changed a lot in recent years. Consumers now prefer brands that focus on inclusivity and sustainability. A key trend is size inclusivity. Brands now cater to more body types and sizes. There is a shift in society toward body positivity and self-acceptance. Consumers want lingerie that fits well and makes them feel confident and comfortable. More women are choosing bralettes and wireless bras. They prefer comfort over the usual structured styles. Younger consumers are driving this trend. They want versatile and easy-to-wear options for daily life. Social media and digital platforms shape buying habits. Brands partner with influencers to launch online campaigns and connect with their audience.

More people in Australia are interested in sustainability. This change is impacting the lingerie market. Shoppers are now thinking about how their choices affect the environment. Many brands now make styles with greener materials. They uses organic cotton, recycled items, and biodegradable packaging. This matches the global trend toward ethical fashion and responsible buying. DTC brands have changed retail. They provide quality, affordable lingerie. They are also transparent and ethical about its supply chain. They highlight fair labor practices and sustainable production. This appeals to socially conscious consumers. As the market changes, design, technology, and marketing innovation will be key. Brands must stand out and meet the changing needs of Australian consumers.

Download sample copy of the Report: https://www.imarcgroup.com/australia-lingerie-market/requestsample

Australia Lingerie Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range Insights:

• Economy
• Premium

Distribution Channel Insights:

• Mass Merchandisers
• Specialized Stores
• Online Stores
• Others

Regional Insights:

• Australia Capital Territory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Territory & Southern Australia
• Western Australia

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145