The global kombucha market was valued at USD 1.84 billion in 2019 and is expected to grow to USD 10.45 billion by 2027, with a compound annual growth rate (CAGR) of 23.2% during the forecast period. In 2019, North America led the market, accounting for 52.72% of the global share.

Kombucha is a fermented tea beverage, typically made using black or green tea. The fermentation process involves a symbiotic culture of bacteria and yeast (SCOBY), resulting in a lightly carbonated drink with a slight alcohol content of 0.5%. Known for its probiotic properties, kombucha offers various health benefits, such as promoting gut health, aiding digestion, and potentially reducing the risk of heart disease. Increasing consumer awareness of these benefits is expected to drive market growth.

Information Source: https://www.fortunebusinessinsights.com/industry-reports/kombucha-market-100230 

The report highlights that the global market was valued at USD 1.84 billion in 2019 and provides the following insights:

• A detailed analysis of trends, drivers, and restraints influencing market growth;
• A comprehensive review of regional developments affecting the market;
• An in-depth examination of key players’ profiles and strategies; and
• A thorough study of all market segments.

Driving Factor

Health Benefits of Fermented Tea to Drive Market Growth

Scientific studies have demonstrated the health benefits of kombucha, and growing awareness of these advantages is expected to boost its popularity. For instance, research from University College Cork in Ireland found that kombucha’s fermentation process produces lactic-acid bacteria, which act as probiotics. These probiotics are known to enhance gut health, improve digestion, and support weight loss. Additionally, studies from the University of Toulouse in France suggest that green tea-based kombucha can stimulate calorie burning, improve cholesterol levels, regulate blood sugar, and reduce abdominal fat. As consumers, particularly in urban areas, become more health-conscious, demand for kombucha is likely to rise, especially as it becomes more widely available in retail stores and supermarkets.

Regional Insights

Growing Demand for Healthier Beverages to Fuel Growth in North America

North America, with a market size of USD 0.97 billion in 2019, is projected to maintain its dominant position in the kombucha market. This growth is driven by a shift in consumer preferences toward healthier alternatives to traditional sodas and soft drinks. Europe is expected to become the second-largest market, fueled by the rising popularity of probiotic beverages in countries like the UK and Germany. In the Asia Pacific region, increasing disposable incomes are driving demand for unique and premium beverages.

Competitive Landscape

Innovative Product Offerings to Drive Growth Strategies

Key players in the kombucha market are focusing on promoting innovative preparations of the beverage to attract consumers. Companies, particularly larger organizations, are also adopting creative packaging and marketing strategies to enhance product visibility in supermarkets, retail outlets, and departmental stores.

List of Key Companies Profiled in the Kombucha Market Report:

• Revive Kombucha (California, United States)
• Humm Kombucha, LLC (United States)
• Reed’s Inc. (Connecticut, United States)
• Molson Coors Beverage Company (Chicago, United States)
• The Hain Celestial Group (New York, United States)
• Health-Ade Kombucha (United States)
• PepsiCo, Inc. (New York, United States)
• The Coca Cola Company (Georgia, United States)

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Industry Developments:

• September 2020: UK-based Woodies introduced a new line of CBD-infused kombucha, combining the benefits of cannabidiol and fermented tea. The product is available in Hibiscus & Raspberry, Orange, and Ginger flavors.

• March 2020: KeVita, under its new owner PepsiCo, unveiled a redesigned look for its kombucha bottles to increase shelf visibility and boost sales in the fermented tea category.