BigCommerce, which powers tens of thousands of eCommerce websites around the world, is a templated, SaaS platform that is designed to make it easy to launch an online store.

The structure, which is geared for eCommerce, is designed to make it easy to manage products, prices, options, and admin and customer accounts.

It’s also easy to make basic customizations to the platform, but beyond that, you might need the help of a BigCommerce design services partner.

Before hiring one, here are a few important questions you should ask to vet them and gauge their capabilities.

1. How familiar are you with the platform?
While it is important to hire a qualified designer, it is equally important to hire one that knows BigCommerce inside and out, including the back end. Otherwise, you could be in for more money than you expect.

2. What design tools do you use?
Some BigCommerce designers might stick to tweaking BigCommerce’s native functionality, others might be more experienced with more advanced design tools. The latter will ultimately have more capabilities, unless they have development experience.

3. How do you track success?
BigCommerce Analytics, GA4, and Google Search Console are only three tools used by web admins to track success. Any designer you hire should be familiar with these at minimum, if not other proprietary tools.

4. Who will be my point of contact?
One of the most frustrating things about hiring an agency for design services is when the structure of the organization is not completely transparent and you don’t know who to contact for help. Make sure you know who this will be, right out of the gate.

5. How does the cost structure look?
Transparent pricing structure is also critical, as you don’t want to get hit with charges you knew nothing about beforehand.

6. Do you work with developers?
Design is not development, strictly speaking, but creating page templates and building advanced, custom designs may require development experience.

7. Do you work with digital marketers?
Design is often conducted to support the overall UX and as such impacts and is impacted by digital marketing efforts. For some eCommerce entrepreneurs, it’s beneficial to work with a designer or design team that has digital marketing experts on staff.

8. Are you capable of coding and integrating custom apps?
Creating custom functionality is really more of a job for a developer than a designer, but some employees in small organizations wear multiple hats. Plus, giving your BigCommerce website functionality beyond the basic will often require such a project. You should know beforehand if they are or are not capable of taking on as much.

9. How experienced are you with checkout optimization?
Abandoned carts are where many BigCommerce websites suffer, and a lot of that may be impacted by design. Working with a designer to create a streamlined checkout experience that is customer-friendly will likely help your business become more profitable.

10. What steps do you take to ensure conversion rate optimization?
Conversion rate optimization, also known as CRO, is a collection of processes designers and developers follow to ensure that a website is designed and organized to encourage customers down the purchasing funnel. If the designer is not familiar with the term and doesn’t have demonstrated experience implementing CRO best-practices, consider working with another.

Hire an Elite BigCommerce Design Services Partner
To minimize the risk and expense of hiring a BigCommerce design services partner, consider hiring an Elite-Certified BigCommerce Partner. These are vetted by BigCommerce for their capabilities and experience - your BigCommerce rep can even help put you in touch with one.

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