Indian media is undergoing a dramatic transformation fueled by the phenomenal rise of Over-the-top (OTT) platforms. Unlike traditional cable and satellite television providers, these platforms deliver content directly to viewers over the Internet. OTT platforms have become particularly popular for offering a diverse range of content in regional languages, especially Hindi and Tamil. This is catering to a vast and previously underserved audience. This sudden shift sparks and brings a wave of Hindi and Tamil storytelling. It brings new themes and ideas into focus and creates new cinematic standards.

So now you know what OTT platforms are and how diligently they provide content to people all around the world. Netflix, Amazon Prime Video, and Disney+ are just some of the few platforms famous in India. For now, let's delve into this read and talk about the role of the OTT platform in providing Indian local content worldwide.

Power of Regional and Local Language Content

Market Dominance

As Hindi is the language of India, more than 50% of OTT viewership in India is dominated by Hindi content. However, on a regional level, the Tamil language has quite a consumer base which creates job opportunities for a Tamil translation company in the Indian market.

Let's Talk About Real World Examples

Sacred Games

Isn't it great to understand examples that are currently popular in India? Netflix's Sacred Games is one of the most daunting and thrilling Indian web series ever produced. This is the first original series by Netflix, filmed in Hindi which quickly catered to the global audience through translation. You might not know this, but this TV show has been translated into 20 languages among which its Tamil translations are one of the most accurate ones. This showcases the important role of a Tamil translation company in providing accurate content to the masses.

Vadhandhi: The Fable of Velonie

Vadhandhi is a Tamil thriller web series that focuses on the social state of the Indian state of Tamil Nadu. This Tamil language crime thriller showcases the depth and talent within the Tamil film industry. Vadhandhi is proof that Indian regional languages are among the strong languages of India and each of them has its own themes and stories to present. This web series is present on Amazon Prime Video and is translated into many languages. Here, translation services play a vital role by translating this web series into multiple languages to fulfill the linguistic and cultural requirements.

Tamil to Telugu, Hindi to English, and English to Hindi translation services are only some of the major translation services that prove that this show has been translated into three to four major languages.

The Family Man

Other than Sacred Games, The Family Man which is Amazon Prime Video’s creation, is another blast. This series describes the life of an average middle-class man who provides for his family and secretly works as a special agent for the government. The relatable characters of this web series are the ones that captivate the audience and urge them to watch it.

The Success of OTT Platforms in India

OTT platforms are quite successful in India. Not only can Indians see their own language content on these platforms but also foreign language ones. For instance, English to Hindi translation services make it easy for an average Hindi speaker to understand, let's say, Money Heist, in the Hindi language. These OTT platforms offer the feature of dubbing and subtitling. Translation services provide subtitling and dubbing services and in this way, you get to see the English language content in Hindi.

Final Words!

The rise of OTT platforms in India has marked a significant shift in the media landscape. These platforms offer a wide range of content, especially in Hindi and Tamil language. This brings focus to the local content that consists of majority as well as minority languages. Shows like Sacred Games, The Family Man, and Vadhandhi demonstrate the power of local content to resonate deeply with viewers. In the future, OTT platforms are likely to continue prioritizing local content and leveraging translation services.