In today's digital world, explainer videos have become a powerful tool for businesses to convey their message effectively. Whether you're introducing a new product, explaining a complex concept, or simply engaging with your audience, an explainer video can help you achieve your goals. However, creating an explainer video requires careful planning and execution. In this comprehensive guide, we'll walk you through the complete process of explainer video production, from concept development to final delivery.

Table of Contents:

1. Understanding Explainer Videos
2. Benefits of Explainer Videos
3. Pre-Production Phase
   • Define Your Goals and Target Audience
   • Develop a Script
   • Create a Storyboard
   • Choose the Right Style of Animation
4. Production Phase
   • Voiceover Recording
   • Animation and Design
   • Adding Music and Sound Effects
5. Post-Production Phase
   • Editing and Revisions
   • Finalizing the Video
6. Distribution and Promotion
   • Choosing the Right Platforms
   • Implementing SEO Strategies
7. Measuring Success
   • Analyzing Metrics
   • Gathering Feedback
8. Conclusion

1. Understanding Explainer Videos

Explainer videos are short, engaging videos that explain a product, service, or idea in a clear and concise manner. They are typically used on websites, social media platforms, and in presentations to grab the audience's attention and convey information effectively.

2. Benefits of Explainer Videos

• Increased Engagement: Videos are more engaging than text, helping you hold your audience's attention for longer periods.
• Improved Understanding: Explainer videos make complex ideas easier to understand by using visuals and storytelling.
• Higher Conversion Rates: Studies show that including an explainer video on your website can increase conversion rates.
• Enhanced Brand Awareness: Videos can help you create a strong brand presence and make a lasting impression on your audience.

3. Pre-Production Phase

Define Your Goals and Target Audience

Before you start creating your explainer video, it's essential to define your goals and identify your target audience. This will help you tailor your message and content to resonate with your audience effectively.

Develop a Script

The script is the foundation of your explainer video. It should be clear, concise, and engaging, outlining the key points you want to convey. A well-written script will help you stay on track during the production process and ensure that your message is conveyed effectively.

Create a Storyboard

A storyboard is a visual representation of your script, showing each scene of your video in a series of sketches or images. It helps you visualize the flow of your video and plan the animation and visuals accordingly.

Choose the Right Style of Animation

There are several styles of animation to choose from, including 2D animation, 3D animation, motion graphics, and whiteboard animation. Each style has its unique look and feel, so choose one that aligns with your brand and message.

4. Production Phase

Voiceover Recording

The voiceover is an essential element of your explainer video, as it helps convey your message to the audience. Hire a professional voice actor to record the script, ensuring that the tone and pace are appropriate for your target audience.

Animation and Design

Once you have the voiceover recorded, it's time to create the animation and design for your video. Work closely with your animator to bring your storyboard to life, incorporating visual elements that enhance the storytelling process.

Adding Music and Sound Effects

Music and sound effects can help enhance the mood and tone of your explainer video. Choose music that complements your brand and message, and add sound effects to highlight key moments in your video.

5. Post-Production Phase

Editing and Revisions

After the animation and design are complete, it's time to edit your video. Review the video carefully, making any necessary revisions to ensure that it meets your goals and resonates with your audience.

Finalizing the Video

Once you're satisfied with the final version of your explainer video, it's time to finalize it. Add any finishing touches, such as logo animations or text overlays, and prepare the video for distribution.

6. Distribution and Promotion

Choosing the Right Platforms

Decide where you want to distribute your explainer video, whether it's on your website, social media platforms, or video sharing sites like YouTube. Each platform has its requirements and best practices, so tailor your video accordingly.

Implementing SEO Strategies

To maximize the reach of your explainer video, implement SEO strategies such as using relevant keywords in your video title, description, and tags. This will help your video rank higher in search engine results and reach a wider audience.

7. Measuring Success

Analyzing Metrics

Once your explainer video is live, track its performance using analytics tools. Monitor metrics such as views, engagement, and conversion rates to gauge the effectiveness of your video.

Gathering Feedback

Collect feedback from your audience to learn what resonated with them and what could be improved in future videos. Use this feedback to refine your approach and create even more effective explainer videos in the future.

8. Conclusion

Creating an explainer video can be a highly effective way to convey your message and engage with your audience. By following the complete guide to explainer video production process outlined above, you can create compelling videos that resonate with your audience and achieve your goals