Did you know that currently, 62.3% of the world's population uses social media? This represents 8% of the yearly growth, which is not predicted to slow down. So, by embracing social media trends, you can open a direct line of communication with your audiences, channeling negative and positive feedback from your customers, competitors, colleagues, and other voices in your brand's social ecosystem.

However, if you want to leverage current social media trends in your marketing strategy to amplify your online presence, this blog is for you. In this blog, we’ll highlight the top social media trends of 2024.

So, let’s get into it!

Top 5 Trends in Social Media in 2024

Short-form video content will continue to dominate

Short-form videos by avenues like Instagram Reels, TikTok, and YouTube Shorts will continue their reign in 2024. This type of concise and captivating content resonates well with millennial and Gen Z users, offering an entertaining and quick way of consuming content.

66% of social media users consume this form of content daily which makes it an absolute must-follow trend in any brand’s social media arsenal. It allows them to capture the attention of their target consumers with smart editing techniques and engaging visuals.

Rise in Microinfluencers's influence

2024 is expected to be the year of a shift in the influencer landscape. While macro-influencers will still have a good following and online presence, micro-influencers are expected to rise in prominence. 

Micro-influencers have a dedicated fan base and higher engagement rates. As a result, brands will recognize the value of collaborating with micro-influencers to establish genuine connections with their target audience. 

Research shows that almost 50% of millennials trust product recommendations from micro-influencers as compared to the 38% who place their faith in their macro-influencers and celebrities. 

Expansion of social commerce

Trending social media platforms are expected to become the go-to online shopping destinations in 2024. Exciting features, like Facebook Marketplace, Instagram, and Pinterest Shopping, will gain greater popularity, this year.

These advancements in social media will allow brands and e-commerce businesses to offer effortless shopping experiences within these social media platforms. They would be able to offer the convenience of a streamlined shopping journey, with simplified checkout processes and personalized recommendations. By embracing social commerce, you can look forward to happier customers and better conversion rates.

AI-powered content creation

AI-powered content creation is one of the promising Social Media Trends in 2024. It is dramatically changing the face of digital marketing, as we are stepping into the future. In 2024, AI will be used to generate images, text, and videos at scale, allowing businesses and brands to speed and simplify up content production.

AI-driven image creation will produce stunning visuals, while natural language processing (NLP) algorithms will enable contextually relevant and coherent content. Brands would be able to create captivating video ads with personalized storytelling elements using AI. This new and emerging technology ensures a steady flow of engaging content across multiple social media platforms, meeting the ever-evolving audience demands.

Social media platforms are the new search engines

The social media landscape has evolved and expanded beyond the newsfeed. More and more users are now treating the platforms as search engines. Around 40% of Gen Z and millennial users prefer using Instagram and TikTok as search engines. This user trend shows the significance of understanding the discovery and search features on your social media channels for brands and highlights the need and urgency to optimize their content for explore pages.

Conclusion

In conclusion, adapting and understanding current and future social trends is crucial for brands to stay relevant and competitive in the ever-evolving digital marketplace.

However, it is crucial to grasp these trends and interweave them into your social media marketing strategies. It will enhance brand visibility, broaden our reach, and foster deeper customer connections and engagement. 

Ultimately, as we step into the future, the key to a successful brand foundation lies in continually refining our marketing strategies and keeping pace with the dynamic social media landscape to meet the preferences and needs of the digital audience.

If you want a reliable digital marketing agency to handle your brand’s social media accounts, Hashe agency can help. They provide exceptional digital marketing services by implementing evolving trends to shape impactful and innovative social media strategies that will help you in creating genuine connections with your audience, and propel your business to new heights of success in 2024 and beyond.