The global wipes market size was USD 4.09 billion in 2021. The market is projected to grow to USD 6.22 billion in 2028 at a CAGR of 6.2% in 2024-2028.

This information is provided by Fortune Business Insights™, in its report, titled, “Wipes Market, 2024-2028.”

As per our expert analysts, wipes are regarded to be a fundamental sanitary product utilized to maintain sanitation and hygiene in households as well as in the environment. The rising alertness concerning health and hygiene maintenance has boosted the demand of the personal care industry.

Information Source: https://www.fortunebusinessinsights.com/wipes-market-103288 

Top Key Companies Covered in the Wipes Market:

• Kimberly-Clark Corporation (U.S.)
• NICE-PAK Inc. (U.S.)
• Edge Well Personal Care (U.S.)
• Clorox Company (U.S.)
• Orchid Paper Products Company (U.S.)
• AbitibiBowater Inc. (Canada)
• Kruger Inc. (Canada)
• Asian Pulp & Paper (Indonesia)
• Svenska Cellulosa AB (Sweden)
• Hengan (China)
• CMPC Tissue SA (Chile)
• Sofidel Group (Italy)

Segmentation

On the basis of application, the global market is branched into personal care, household, and industrial wipes.

The growth of the personal care classification segment is attributed to the rising utilization of different diversities of personal care grocery items such as cleaning and hygiene, skincare, makeup, and hair care by adults and children.

In terms of types, the market is segregated into the disposable and non-disposable wipes.

On the basis of distribution channels, the global market is classified into supermarkets & hypermarkets, convenience stores, specialty stores, online channels, and others such as shopping complexes, and grocery stores.

Geographically, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Drivers and Restraints

Increasing Requirement for Hygiene & Cleanliness to Drive Demand for Wipes

Growing requirements of sanitation for personal hygiene purposes give a surge to the demand for bathroom and toilet tissues. Also, rising air pollution and dust issues have concurrently augmented the utilization of kitchen tissue by housekeepers to clean the vessels and additional kitchenware objects efficiently.

Rising trends of nuclear families across the world are thrusting the demand for such house cleaning items. This is anticipated to reinforce the wipes market growth during the forecast period.

Regional Insights

The market size in Asia Pacific was worth USD 1.27 billion in 2020. This is contributed by the amplified expenditure of customers belonging to the middle-class income group.

North America held a market share of 23.90% in the global market, owing to the huge urban population and advanced lifestyle of the population in the region.

The European region perceived a substantial wipes market share owing to the rising infrastructural amenities of hotels and hospitality and the accelerating tourist advances in the region.

Competitive Landscape

Product Invention and Effective Distribution Channels are Vital Factors for Market Growth

Product innovation & fundamental ability utilization are indispensable factors for companies to satisfy the rising demand for wipe products. Kimberly-Clark Corporation is the most important company associated with the market. The company is incessantly emphasizing on diminishing the carbon footprints from their processes.

Industry Development

July 2021: Glatfelter Corporation procured Jacob Holm & Sonner A/S, who is a manufacturer of sanitary napkins & wet wipes, to construct its production facility.