The global toothbrush market size was valued at USD 7.07 billion in 2023 and is anticipated to expand to USD 9.63 billion by 2030, exhibiting a CAGR of 4.52% over the estimated period. The surge is due to the growing awareness regarding oral hygiene & care. Besides, several companies are focused on the production of brushes with various bristle sizes and shapes. This is expected to propel industry expansion to a considerable extent.

This information is provided by Fortune Business Insights™ in its research report, titled “Toothbrush Market, 2024-2030”.

Information Source: https://www.fortunebusinessinsights.com/toothbrush-market-103880 

List of Key Players Profiled in the Toothbrush Market Report:

• Colgate Palmolive Co. (U.S.)
• The Procter & Gamble Company (U.S.)
• Unilever, Plc. (U.K.)
• Church & Dwight Co. Inc. (U.S.)
• Koninklijke Philips NV (Netherlands)
• GlaxoSmithKline Plc. (U.K.)
• Lion Corporation (Japan)
• Curaden AG (Switzerland)
• Johnson & Johnson Services, Inc. (U.S.)
• Reckitt Benckiser Group Plc. (U.K.)

Report Coverage:

The research report offers a thorough analysis of the key trends that will increase the market value in the years to come. It also provides a summary of the major actions made by major companies to improve their company's status. Among these initiatives are new products, merger agreements, and acquisitions.

Drivers and Restraints:

Market Value to Surge on Account of Growing Prevalence of Oral-related Diseases

An important driver of the toothbrush market's expansion is the rising number of illnesses linked to poor oral hygiene. This is probably going to drive up demand for products that are prescribed by doctors.

However, the growing rivalry from regional and unorganized market participants may impede the industry's growth.

COVID-19 Impact:

Surge in Industry Share Owing to Growing Personal Hygiene Products Demand

The pandemic period registered an increase in the demand for hygiene-related and personal care products. This led to a substantial upsurge in the consumption of items for purposes associated with oral hygiene. However, there was a slight decline in industry growth driven by the shutdown of convenience stores.

Segments:

Manual Segment to Hold Major Market Share Driven by Lower Cost

The market is divided into two segments based on product type: electric and manual. Over the course of the projected period, the manual sector is expected to acquire a phenomenal market share. The increase is the result of products being used more frequently worldwide as a result of reduced prices.

Soft Segment to Register Considerable Expansion Owing to Ability to Clean Sensitive Teeth

The toothbrush market is divided into three categories based on the type of bristles: medium, soft, and hard. Over the estimated time, it is expected that the soft segment will have significant growth. The increase is the result of more people using the product as a result of increased expert recommendations.

Adult Segment to Record Substantial Demand Impelled by Soaring Prevalence of Dental Caries

Based on end-users, the market is segmented into adults and children. The adult segment is estimated to account for the majority of market share over the study period due to the growing prevalence of dental caries.  

By geography, the market for toothbrushes is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

Regional Insights:

Asia Pacific to Lead Propelled by Increasing Geriatric Population

With an aging population on the rise in nations like South Korea and China, the toothbrush market share in Asia Pacific is expected to dominate throughout the projected decade.

It is predicted that the North American market will grow significantly throughout the course of the study period. The increase can be attributed to the introduction of novel grocery products by prominent corporations like Unilever Plc., Colgate Palmolive Company, and others.

Competitive Landscape:

Leading Companies Ink Partnership Deals to Strengthen Industry Positions

To improve the fortunes of their companies, major players are forming partnerships and mergers. These consist of the introduction of new products, merger agreements, and acquisitions. Other goals include increased research and development as well as the creation of new products. For example, GSK Plc. introduced plastic-free Sensodyne Pronamel and Paradontax brushes in Asia and the United States in September 2021.

Key Industry Development:

• February 2023 – Koninklijke Philips N.V. entered into a partnership with ortho-dental platform provider Candid. The deal would help the company provide a kit of professional dental products.